Fleetwood Furniture creates research-inspired classroom furniture that increase student and teacher engagement, connection and well-being. RDG used the Drupal 8 CMS to design and develop a website to match their evolving brand and support their catalog of thousands of products. The website also allows their network of dealers access to track their current and past orders and access dealer-specific content.
In the spring of 2018, Fleetwood Furniture approached Rapid Development Group with an aggressive assignment— to develop an entirely new web presence to replace the company's sparse and aging site, and to launch the new site within 5 weeks using a Fleetwood-supplied design. Furthermore, the new site needed to represent the company's full product portfolio of furniture collections for the classroom and enable dealers to view real-time order status for customers. The resulting site was a major leap forward for Fleetwood, but came at a time when Fleetwood's brand was in transition.
In 2020, Fleetwood updated their branding and made significant changes to their communications strategy. As a result, their website no longer matched the rest of their branded materials. Their products section was also organized in a way that the company had since outgrown, making it difficult for both end users and Fleetwood consultants to find products on the website.
For the 2020 iteration of the website, Fleetwood trusted Rapid Development Group with both the design and development of the new website. The primary goals of this project were to:
- Improve the overall website design to match the company's evolving brand and improve accessibility
- Create a new interactive product catalog organized by the company's new standards
- Entice users to schedule a consultation by highlighting the company's dedication to research and innovation
- Improve the content administration experience, empowering the client to manage website content themselves
What We Did
We created a website design that was inspired by the colors, graphic elements, and typography used in the company's newly designed marketing materials, ensuring that the website would fit seamlessly with the rest of the brand. We also worked with Fleetwood to determine a strategy for designing and organizing their online product catalog. We wanted to make sure that their users would be able to easily find the product that they're looking for, whether they're searching directly by model number or browsing by product attributes. With thousands of model numbers and dozens of product attributes to search by, this was especially challenging.
Custom theme to match updated brand
Difficult to find specific products
Interactive product catalog
Limited file storage
Integration with third-party storage
Along with the custom theme and Product Finder web application, we also built an extensive library of landing page elements and building blocks, allowing Fleetwood's web team to create and update the content on their website post launch. With every project, Rapid Development Group always aims to create solutions that empower our clients to maintain their websites without needing help from a developer.
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