Anna Elisabeth is a boutique fabrics brand offered by Greenhouse Fabrics. It represents a curated collection of fabrics from among the company's 10,000+ patterns and colorways. The Anna Elisabeth brand focuses on a woman-led story and caters to the particular needs of interior designers.
When Greenhouse Fabrics added Anna Elisabeth as a companion brand to their established business, a fresh web presence clearly needed to lead the way. The primary challenge was finding a way to offer this curated collection without needlessly complicating the maintenance and care of the existing Greenhouse Fabrics website.
The new Anna Elisabeth website consists of customized content that supports the brand message, combined with the browsing and shopping interface honed for Greenhouse Fabrics. Only products tagged for the boutique brand are offered on this site, but all management of this division is achieved through FACTS, the ERP system already in use for both product lines.
To reinforce the new Anna Elisabeth brand identity, all pages containing Anna Elisabeth fabrics are presented in a new Anna Elisabeth sub-theme. This gives customers who are new to the brand a cohesive brand experience while retaining familiarity and brand loyalty for existing Greenhouse Fabrics customers.
Custom Drupal code supports both brands by delivering a different custom presentation to the customer, depending on which product line they are interested in.