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Kilwins Franchise

Simplified Lead Capture for Prospective Franchisees

Kilwins has been providing high quality chocolates, ice cream, and confections since 1947. They currently have 125 stores and are continually looking for new franchisees. Their existing Franchising web site was not very engaging from a consumer perspective and it was long overdue for a fresh design that better reflected the Kilwins brand and philosophy.


User Experience
Front-end Development

Drupal 8

Project Brief

The primary goal for this new website was to qualify and collect leads for potential franchisees. In order to do so, we prioritized three main design strategies:

  1. Provide clear calls to action: Since this was the primary goal, we were sure to provide multiple opportunities for site visitors to request more information about starting a Kilwins Franchise. 
  2. Mobile-first design: Analytics revealed that over half of the visitors to the previous website were on mobile devices, so a responsive first approach was crucial.
  3. Use of imagery and graphics: We made use of custom photography and video throughout the site to tell the Kilwins brand story. All files needed to be sized and formatted properly in order to load quickly on all devices (even mobile).
Above the fold image for Kilwins Franchising
Internal navigation menu for Kilwins Franchising
Outline of the franchising process for Kilwins
Lead form for Kilwins Franchising
Above the fold homepage for Kilwins Franchising
“When you leverage Rapid Development Group, you get a team of consummate professionals that are highly skilled and subject matter experts. Their thoughtful approach & design sensibility proved to be ideal when it came time to rebrand and update our digital platform around selling franchises. We would highly recommend Rapid Development to anyone looking for a reliable team to define your digital strategy and achieve business goals.”
James Hilyard
Brand Director
Kilwins Chocolate Franchise Inc.